Wayfinding College
Wayfinding College is an innovative two-year college that is transforming traditional higher education models through experiential education pedagogy, prioritizing student experience, and creating learning experiences focused on self-discovery that can lead to meaningful careers for graduates. Wayfinding's values are rooted in antiracism and the democratizing of access to higher education.
Challenge
Wayfinding College's model is not only unique, it also has the possibility to transform the nature of higher education as a whole. Their major challenge, however, is their limited capacity to share their story. Their staff is fully focused on their major tasks of running the college and don't have the time to take a strategic approach to their communications.
Solution
Doerr & Co. provides strategic development of a communications calendar to link each newsletter issue to a larger narrative. Additionally, we are able to strike the appropriate tone and voice that is rooted in Wayfinding College's values of social justice and antiracism.
The work feeds into their goals for recruitment, awareness, reputation, and engagement. The work helps elevate your platform beyond information-sharing to create a narrative that changes the "traditional" conversation around higher education, advocates for the people often left out of or disadvantaged by traditional higher education, and moves the needle for cultural change to embrace transformative educational models.
Deliverables
Biweekly newsletter development which includes research, interviews, and integration of the appropriate tone that encompasses Wayfinding College's values.
Work Samples
“Working with Elizabeth has been game changing for us. We have a small team of highly dedicated people and she seamlessly integrated her role into the work we are doing to support our students. She brings both a strategic perspective as well as the ability to execute and create high quality newsletters and blog posts in a way that centers our values.”
— Michelle Jones, Wayfinding Founder and President