Our Approach
We create a sound strategy to get to the heart of your work. We write your content to put your story out into the world. And we help you make a social impact. You do the important work to make the world a better place. We share it with the world.
Strategy
Strategy is the foundation for storytelling. In order to tell a strong, cohesive narrative about a company's work, we need to create a method to understand what's at the root of your work, the people who make it happen, and how you want your audience to think and feel. This involves discovering an organization's ethos through interviews with leadership and staff, crafting a foundational story as a touchpoint for all the content to follow, and creating goals for the future.
Storytelling
Storytelling is more than sharing information. Storytelling is weaving together all of the details that make an organization run - the mission, the people, the accomplishments - and crafting a cohesive narrative that clearly shows the impact and evokes a feeling or an emotion from your readers. Storytelling goes beyond one article or piece of writing, it includes all of the elements that showcase the whole of the organization or the brand.
Social Impact
Social impact, social justice, and racial equity are all a part of the lens through which we see our work. At the heart of that is the goal to create a world that's better for everyone - through an intentional mission and actionable steps. This process involves reflection, training, strategizing, and, in many cases an objective eye. Our expertise with social impact strategy and implementation can help close the gaps between your brand's mission and how you carry it out.
Make Your Mission Matter