Our Services
We help make your mission matter by providing strategic and storytelling support through a social justice lens. We dig deep to understand your work and what it means to staff, the people you serve, and the wider world. And we create guidelines and a process to ensure that your content is consistent, without sacrificing the character and tone of your message.
Strategy
Strategy is the foundation on which the storytelling sits. In order to tell a strong, cohesive narrative about a company's work, we need to create a method to understand what's at the root of your work, the people who make it happen, and how you want your audience to think and feel. This involves discovering an organization's ethos through interviews with leadership and staff, crafting a foundational story as a touchpoint for all the content to follow, and creating goals for the future.
Phases of Strategic Planning
Discovery
Discover the company ethos and values
Through interviews with leadership, staff, stakeholders, or clients, we identify your audience, understand your mission and vision, gain a sense of the tone you want to strike, capture the objectives for the written content, recognize how you want your content to stand out, and build a collection of stories to draw from.
Development
Develop a narrative strategy
Once the groundwork is laid, we develop a strategy around your foundational story. We create a narrative flow that tells the story through multiple avenues connecting each form of written content back to your mission, vision, and objectives.
Implementation
Create an actionable communications plan
To carry out the strategy, we develop tools that will be the basis for smooth content development. These tools include a communications calendar and long-term planning timelines that are connected to both short- and long-term goals.
Storytelling
Storytelling is more than just sharing information. Storytelling is weaving together all of the details that make up the true character of your organization - the mission, the people, the accomplishments - and crafting a cohesive narrative that clearly communicates the impact you are making, evokes an emotional connection, and inspires trust.
Content Types
Short-Form Articles
Blog posts and newsletters articles are an excellent way to generate regular and ongoing content. When they're tied directly to your mission, they can showcase what makes your brand or company unique. Almost all storytelling strategies involve regular short-form content development to keep your audience engaged.
Long-Form Storytelling
Long-form stories take very different forms depending on your audience and your objective. For donor-driven organizations, robust annual reports that include stories showcasing your work help to connect your donors directly to the impact they're helping to make. For companies with innovative concepts or products, an op-ed or researched article can help elevate your work to thought leadership. These types of long-form storytelling opportunities can showcase your work at an even higher level.
Book Development
We can help you take an idea and put it into a book. We provide structure and expertise wherever your need lies including proposal-writing and editing, pitching to publishers, ghostwriting or co-writing, and editing full manuscripts.
Social Impact
Social impact, social justice, and racial equity are all a part of the lens through which we see our work. At the heart of that is the goal to create a world that's better for everyone - through an intentional mission and actionable steps. This process involves reflection, training, strategizing, and, in many cases an objective eye. Our expertise with social impact strategy and implementation can help close the gaps between your brand's mission and how you carry it out.
Organizational Equity & Social Justice Strategy Development
Inventory
Social justice assessment
We conduct a review of your organization's programming, practices, and messaging to understand the baseline of your organization's values and how they're carried out. This assessment provides insight into how well your policies and practices match your mission and values.
Guidance & Recommendations
Internal policy guidance and recommendations
Based on the review, we will provide detailed recommendations and guidance on steps to take to ensure your values in equity and justice are carried out effectively and transparently.
Messaging Strategy
Consult on Messaging Strategy
We will translate the recommendations to your messaging strategies as these will showcase the work you are doing to ensure your message matches your mission.
Training
Social justice and equity training
We offer training for your staff or stakeholders to focus on needed areas of growth and reflection as an organization. We ensure that the materials and lessons learned are passed on in an accessible and easy-to-use format.
Resources
Create connections to equity resources and organizations
In cases that outside equity trainers or consultants should be hired to help in specific areas, we will help create those connections.