Our Services / Brand Strategy
We work with our clients to understand the mission, vision, culture, and the passions from the people that make your organization tick. We then create a brand strategy that reflects your values while also showcasing the human elements behind what you do.
What is Brand Strategy?
Your brand and messaging strategy involves your short- and long-term goals from the regular communications content you are putting out into the world. Having a clearly defined strategy that leads to those goals is important to maintain a clear vision, voice, and connection with your readers and community members. Below are some examples of what you can expect to come out of Brand Strategy Development.
Brand guide
We will develop a brand guide that serves as an enduring reference point for the organization to remain aligned with the tone, voice, and message of the brand. This guide includes your mission, vision, what you do, why you do it, your audience, and overview of your messaging strategy.
Communications plan
We create short- and long-term communications plans based on the brand audit we conduct that creates a structure for your communications. The plan involves a clearly defined narrative that is aligned with the brand guide we develop.
Implement communications plan
We help implement your communications plan by writing blog and newsletter posts, articles for external media, and other messaging content.
Website copy and development
When necessary, we help ensure your story is being effectively told on your website, one of your most important brand assets. We work in partnership with experienced designers who collaborate on projects that link web design and content.
The Process
Thought leadership and content strategy are inextricably linked as all of the content and strategy we create is meant to raise your profile as a thought leader in your industry. Here’s what you can expect from our process:
Step 1
Communications Strategy Audit and Needs Development
This is a baseline process for every project that requires getting to know your brand, your values, what you stand for as well as what your pain points are in communications. We conduct the “audit” through interviews with key leadership and team members to understand the story it is you want to tell and what your values as an organization are. The results help drive the high-quality content that you can expect to come out of our partnership. At the conclusion of the audit, you’ll receive a brand guide that is a foundational document for everyone at your organization to learn and connect with your vision, mission, and values and how to communicate those internally and externally.
Step 2
Create Brand Strategy/Content Development Agreement
From the audit, we will discuss steps around what is needed to execute the brand strategy coming out of the audit, what the deliverables will be, and what our partnership will look like. We will decide on the frequency and medium of the content.
Step 3
Develop Brand Strategy/Thought Leadership Content
This is the stage where we carry out the content development based on the agreement above. The frequency of content depends on the medium (e.g., blog or newsletter posts are usually biweekly or monthly) and we can always include longer-form content (see Thought Leadership description for what those look like) as add-ons to the regular content for an hourly rate.